Ethics and Qualifications

As an International Coach Federation certified life coach you can count on me for these things, and more:

Satisfaction Guaranteed

100% money-back guarantee. If you don’t see significant benefits from each workshop, group or personal life coaching session you can quit at any time with no questions asked.

Discretion and Confidentiality

If you don’t want anyone to know you have a coach, I won’t tell. And my service is confidential. If you work for an organisation and they are paying for the coaching, we’ll create an explicit contract around what the feedback will be and who will give it.


I’ll strive to tell you the truth about yourself, so you can see yourself clearly in the mirror. When you’re choosing a coach I’ll tell you if I think I’m not the best fit for you, so we can look at who might fit the bill. I’ll recommend other coaches who I trust to work with you. I’ll answer your questions to the best of my ability. I’ll say if I think the relationship is not working, so we can discuss how to mend it, or complete our work together. I’ll own up if I’ve made a mistake, so we can celebrate failure and learn from it together.


I’ll tell you clearly what it will cost and how payments can be spread. I have written details of all my available packages. If you are looking for a tailor-made package for a team I’ll create you a specific proposal that offers a range of options so you can choose what creates the outcomes you desire and fits your budget.


As a certified life coach I’m bound by the International Coach Federation Code of Ethics.